InkFrog offers hundreds of beautiful designer listing templates for use on eBay, but don't imagine that choosing a great template for your listing performs the same function as a well-crafted item description.ĭepending on what you put into your templates, they can tell buyers either far more or, at the other extreme, not much more than what they already know about your product.įor best results, you want "far more" to be the case for your listings.Įven visual listings using nice templates need to provide detailed information. If you want to make the sale, it's your job to give it to them. Sure, there are now buyers that may purchase without ever seeing an item description, but now you also know that when buyers do click, they're very specifically looking for more product information before making their purchase.Įven on the new product-based commerce eBay, some shoppers will want more details. Since eBay is shifting toward product-centered commerce, this thinking goes, and since item descriptions are now often an extra click away, they don't matter any longer. There's a kind of misguided conventional wisdom going around right now about item descriptions.
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